In the last few months the customer experience is practically exchanged with the mobile experience. There are the five tips designed to help the companies improve their mobile experience and draw attention of new customers.
1. Focus on Mobile Experience
Start from the very beginning. Think about what you want your user, be it a customer or employee, to do once engaged. Then listen to your customers. From buttons to scroll functionality, minor details can affect general usability in big ways.
2. Mobile Web vs Application
Research and weigh the pros and cons: Mobile websites have mass appeal and can be accessed across all types of mobile devices, but while mobile apps reach fewer people than mobile websites, for many businesses it provides consumers with a unique, focused experience exclusive to smartphones.
3. Don’t Streamline, Prioritize
Mobile websites shouldn’t be watered down versions of your full site. While they should be easier to navigate from a mobile device, it shouldn’t strip out some of the key features of your main website. Learn what makes your website successful and include those elements no matter the interface.
4. Leaverage Free Technologies
Investing in the mobile web doesn’t mean recreating the wheel. It means using what works, which sometimes includes free applications, demos and platforms, like Foursquare, LinkedIn and Facebook Places to help promote brands and company discounts.
5. Set Benchmarks
Before implementing any mobile initiative, take a step back and carefully consider what can and should be measured. Experts can hypothesize what works best across industries, but only you know what works best for your company. Determine the metrics that address all channels of your brand, like customer engagement, and define the parameters necessary to apply measures accordingly.
While talking about your mobile strategy and implementing a mobile strategy are two different things, these five tips can help guide the way your mobile strategy is defined.
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Do you include external links on your mobile website?
If the answer is yes, then the next question is, do these points you to the another mobile website?
the best way to optimize your mobile website for SEO is to always check that whenever wherever possible, you are always linking your site to the mobile webpage.
For example, Youtube is a kind of best option to share your videos with everyone and then incorporate YouTube videos to the mobile website for sharing. YouTube makes things very easy as they have the automatic mobile detection code for any link that you set up which let them know what type of connection is this – mobile or a PC connection. However, if you use their actual mobile URL (m.youtube.com/Videolink) when setting up an external link from your mobile website instead of the regular desktop URL (www.youtube.com/videolink) this will only help improve your mobile SEO ranking.
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In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet. In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use.
Including devices such as the Kindle, the iPhone and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential — and we’re still just at the beginning of this cycle. Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.
Read more: http://mashable.com/2010/04/13/mobile-web-stats/
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As a mobile app developer, I spend a lot of time consulting companies with regards to why they should or should not (mostly should not) create a mobile application. Too often I see internet retailers and other brands with essentially no web presence or anything to offer wanting to jump on the mobile bandwagon. Mobile apps may be cool right now, but let’s face it: not everybody needs one.
Read more at: http://lifebyexperimentation.com/2011/06/why-you-should-not-have-a-mobile-app/
Americamobi – Mobile Websites for everyone ( www.Americamobi.com )
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www.Americamobi.com – Social media and mobile:
Let me just say this first, if you do not have atleast one social media network that you are signed up on, you are missing on a lot of fun. With AmericaMobi you can integrate your existing applications / websites with a variety of social networking elements like Twitter, Facebook, Foursquare, Gowalla, Yelp, Google Places, Google Calendar, AdSense, Google Analytics,Admob.
Social media has been widely adopted by mobile phone users and its time when those users are getting really serious about looking at websites which have social media elements.
The war between the mobile and desktop website has begun.
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www.Americamobi.com – QR code
The industry is now making a shift from usual barcodes to QR codes, what is a QR code? QR code is a small square box which looks something like a barcode. These days QR codes are used on medicine, tickets, brochures, CD’s, cards, computers almost anything that is a commodity.
QR code works with a QR code scanner which is freely available for smartphones, simply scan a QR code and your phone will take you to a website. Imagine you are travelling and need flight schedules/ status of a flight. You can scan the QR code on the ticket and reach the right correct url to check the status of your flight. Similarly a QR code can be placed outside a house which is available for sale/rent and anyone willing/interested in the house can scan the QR code, see how it looks inside the house (couple of images) and reach the owner/broker of the house.
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Why is mobile website a better option than having an application. Well in most cases mobile website is easier to maintain, implement, integrate, host, less expensive than a mobile application.
With AmericaMobi you can have a mobile website that can integrate into most of the social networking portals and its up and running at a fraction of a cost of building a iphone, android, symbian application.
You can have a single desktop website which can integrate into Americamobi website solution and work on all devices with identical data on all devices including desktop and 6000 types of mobile devices.
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How to convert any existing web based application or website into a mobile accessible application or website?
If something can be accessible via a standard desktop browser it sure can be accessed via mobile phone in a elegant way. No I am not talking about having the same website opening in a mobile device as your desktop.
The only problem is the dimensions, graphics etc.. If you simply remove the graphics basically a stripped down version of an existing web based application, it can be accessed via 6000 mobile phones with lighting speeds.
AmericaMobi gives you the power of instantly/ real-time converting existing web pages into mobile friendly webpages (dimensions, data, color and effects and mobile standardization)
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For Web development, there is a big difference in mobile website:
- A website built specifically for mobile devices.
- A website built for PC / Mac display that you want to display on mobile devices.
- Mobile apps.
Mobile Websites
When you’re building a website for viewing on a mobile device, you have to forget a lot of what you know about PC or Mac-based web development. For instance –
- On a mobile device, screens are small. Because of that, you don’t want to display global navigation on every page as you would on a traditional site. For mobile devices, keep navigation links to a minimum.
- Keep content to a minimum. Communicate only the most essential information.
- Mobile device users are mainly interested in doing something. Strip away content that are research oriented, such as “About” and “Company History” pages.
- Make sure every page has a “Back” button at the bottom, since mobile browsers typically don’t display one.
- Page layouts that look great on a computer monitor frequently look hideous on a mobile screen. For a mobile friendly site, you generally need to design from scratch.
Why you want a mobile website. And I’m not just talking about an iPhone, but also an Android device, Blackberry or even a Windows Phone. And you’re probably using it for something way more important than simply making a phone call. Just this weekend, Apple announced that it sold it’s 10 billionth app from the Apple store. Smart phone usage in the U.S./India is expanding exponentially. Companies with a user-friendly mobile Web presence will capture more leads and make more sales than ones without. This should give you an idea about the power behind having a mobile app. And if the common person is heavily invested in having mobile apps, shouldn’t the next logical thought be that your company should have one?
If your company is indeed interested in branching out into the mobile scene beyond what it once was with smart codes and text messaging, then there are some things you should consider when you build one.
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