If you’re planning to establish mobile presence for your firm or organization one of the first considerations that will likely come to your mind is whether you want to create a mobile application for users that they can download or a mobile website, or perhaps both. Mobile websites and Mobile Applications can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.
Mobile websites with the available set of functionalities can easily out-perform mobile applications, with the limited functions and huge over head on cellphone resources, mobile websites are becoming the ideal choice for people on the move. Americamobi provides you a large feature list that includes: Quick Response Code QR, Multi Language Support(English, Spanish, Portuguese, German, French, Chinese), integration of Social Networking portals and its up and running at a fraction of a cost of building a iphone, android, symbian application.
You can have a single desktop website which can integrate into Americamobi website solution and work on all devices with identical data on all devices including desktop and 6000 types of mobile devices.
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In the last few months the customer experience is practically exchanged with the mobile experience. There are the five tips designed to help the companies improve their mobile experience and draw attention of new customers.
1. Focus on Mobile Experience
Start from the very beginning. Think about what you want your user, be it a customer or employee, to do once engaged. Then listen to your customers. From buttons to scroll functionality, minor details can affect general usability in big ways.
2. Mobile Web vs Application
Research and weigh the pros and cons: Mobile websites have mass appeal and can be accessed across all types of mobile devices, but while mobile apps reach fewer people than mobile websites, for many businesses it provides consumers with a unique, focused experience exclusive to smartphones.
3. Don’t Streamline, Prioritize
Mobile websites shouldn’t be watered down versions of your full site. While they should be easier to navigate from a mobile device, it shouldn’t strip out some of the key features of your main website. Learn what makes your website successful and include those elements no matter the interface.
4. Leaverage Free Technologies
Investing in the mobile web doesn’t mean recreating the wheel. It means using what works, which sometimes includes free applications, demos and platforms, like Foursquare, LinkedIn and Facebook Places to help promote brands and company discounts.
5. Set Benchmarks
Before implementing any mobile initiative, take a step back and carefully consider what can and should be measured. Experts can hypothesize what works best across industries, but only you know what works best for your company. Determine the metrics that address all channels of your brand, like customer engagement, and define the parameters necessary to apply measures accordingly.
While talking about your mobile strategy and implementing a mobile strategy are two different things, these five tips can help guide the way your mobile strategy is defined.
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Do you include external links on your mobile website?
If the answer is yes, then the next question is, do these points you to the another mobile website?
the best way to optimize your mobile website for SEO is to always check that whenever wherever possible, you are always linking your site to the mobile webpage.
For example, Youtube is a kind of best option to share your videos with everyone and then incorporate YouTube videos to the mobile website for sharing. YouTube makes things very easy as they have the automatic mobile detection code for any link that you set up which let them know what type of connection is this – mobile or a PC connection. However, if you use their actual mobile URL (m.youtube.com/Videolink) when setting up an external link from your mobile website instead of the regular desktop URL (www.youtube.com/videolink) this will only help improve your mobile SEO ranking.
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In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet. In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use.
Including devices such as the Kindle, the iPhone and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential — and we’re still just at the beginning of this cycle. Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.
Read more: http://mashable.com/2010/04/13/mobile-web-stats/
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